Best Tips & Tricks for Writing Your Own Website Copy
Learn how to write your own copy for your website
We love building websites that elevate brands — You already know this about us. But when you hire us for your website, there’s one important thing we’ll need from you: your web copy.
We know that writing your own web copy can feel overwhelming, but don’t worry, we’re here to make the process smoother.
When we begin a web design project, we’ll provide you with a structured Google document. The document breaks down each page and section, giving you a clear roadmap to follow as you write.
So, let’s talk about how you can craft authentic, engaging copy for your business, even if you don’t consider yourself a writer.
Start With a Clear Message
Before you even begin writing, ask yourself: What’s the one thing I want people to remember when they leave my site?
It’s tempting to just dive right in, but clear messaging will keep you from falling into the trap of writing too much or saying too little. Think of your website like a conversation—what’s the one takeaway you want to leave with your readers? Keep that front and center.
Pro Tip: Our Document is meant to help keep you organized. Each headline we make represents a new page. This helps you focus on a page at a time and tune into a single key idea. Too much information can overwhelm your audience, so stick to the essentials that guide them through your story. Your website should be easy to digest!
Less is More: Make It Digestible
No one wants to read a novel on your homepage. The sweet spot? Around 300-500 words per page. It’s enough to cover the basics, without turning into a TL;DR situation. Short, punchy copy will keep your readers engaged and increase your SEO without overwhelming your visitors.
Your Checklist:
What’s the one key message per page?
Can you summarize it in three sentences?
What’s the action you want visitors to take next? (Hint: This is your call to action)
Speak Like You Do
Your website should sound like you. People don’t connect with jargon or overly formal language. They connect with authenticity. When writing, imagine you’re having a conversation with your ideal customer. Let your personality shine through!
If you get stuck, try talking it out—literally. Record yourself describing what you do, then transcribe it. You’ll likely end up with a more natural, conversational tone that feels right for your brand.
Headlines Are Your Best Friend
Headlines help break up your text and make it scannable, which is crucial because most people won’t read every word. They skim. That’s why your headlines need to pack a punch—grab attention, make your point, and lead people deeper into your content.
Think of these as your “mini-billboards.” Don’t be afraid to be bold!
CTA: Tell Them What to Do Next
Every page on your site should have a clear call to action. Whether you want visitors to book a consultation, sign up for your newsletter, or check out your services, don’t leave them hanging. Make it super easy for them to take the next step!
Example:
Ready to make your dream project a reality? Get in touch today!
Give It Time, Then Revise
The copy you write doesn’t have to be perfect on the first try. In fact, we strongly recommend letting it sit for awhile before making final edits. Walking away for a bit gives you fresh eyes to spot things you missed, fix awkward phrasing, or clarify your message.
Remember, your website is a living, breathing part of your brand. It will evolve as your business does—don’t be afraid to make updates as you grow!
Need More Help?
If the process still feels overwhelming, reach out to us! — Our team can step in and write your web copy for you. After all, your website should represent the best of your business, and we’re here to make sure it does.